Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. It will be very difficult for you to run the business in a hostile environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can assign some of this services to the locals. It creates a feeling that they are a part of the company. It will create a feeling of responsibility to the company. They will do their part and ensure the company’s working environment is conducive. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. It will give the community more in helping them out. The community can select students who need more help to learn. The program can select the top students but needy and support them. You do not have to sponsor educational activities but also others like sports. Sporting events, community events like fundraising can be great ways to give back.
Charity giving is another brilliant method. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies. These projects should be done regularly. This will keep your impact fresh each time. Being close with leaders in this locality is vital. Remember that people will listen and believe in what their leaders say. Both the elected and non elected leaders must be consulted.
Communication is used everywhere and is fundamental. Create communication mediums between the company and community. Have representatives who can forward the company’s concerns to you. Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Postponing this task for later will have a strain on building trust with the community.